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Friday, August 26, 2011

How Digital Signage Can Improve Campus Communications

Digital signage solutions offer a versatile and cost-effective alternative to paper fliers, posters, and bulletins, especially when considering campus communications. Deploying LCD screen displays and LED tickers among other advanced technological units can help to greatly enhance the efficiency of communication among vast audiences. Superior flexibility combined with web-based digital software solutions allow for simple content management and manipulation for all operators. Because of its ability to reach large amounts of people simultaneously, digital signage has become a very fast growing trend within campus settings.

Effectively and efficiently speaking, digital signage is a very logical option when it concerns sending out campus-wide messages or public announcements. The days of littering campuses with paper fliers and plastering posters throughout the dining halls and quad walls are rapidly coming to an end across many college campuses. Aside from the primary environmental concern of wasting natural resources, paper advertising is not necessarily an easy medium to quickly edit. If you need to change the date or location of an upcoming campus meeting or sporting event, then an entirely new batch of paper announcements will have to be printed and distributed. This is neither an effective way to rapidly disseminate detailed changes, nor a practical way to deliver time-sensitive information. On the flip side, digital signage can offer engaging graphics, promote sales, and post videos from campus events all with the click of a button.

In addition to addressing environmental and efficiency concerns, digital signage as a staple across college campuses can help to bridge and connect several generations. Many current and prospective college-bound students will have likely grown up in technologically advanced environments. From LCD or plasma screens to hi-def televisions to computers, digital video and much more, the current generation has been raised on devices that provide moving images. Today, people are used to receiving, sending, and processing information at rapid rates. The dynamic nature of the dissemination of information is unlikely to slow down, and if anything, will probably continue to increase at quick paces. Using digital signage on campus can more easily acclimate students with their new surroundings as well as help educators to more closely understand how to leverage this technology for both their benefit as well as for the benefit of their students.

In larger lecture halls, LCD display screens can serve as teaching aids and as academic resources. LED tickers can serve as leading sources of information for campus television stations or digital newspapers. Further, digital signage in regard to campus communications can also invite advertising opportunities, highlight sponsors and donors, and recognize individuals around campus for societal contributions. Offering multi-faceted features, digital signage can be effectively employed in a vast array of campus-related applications.

Due to its reach, versatility, and easy to use web-based content management systems, digital signage has transformed the way that students and educators alike receive campus-related information. Employing the use of digital signage can help college campuses to encourage students to actively pursue and participate in a higher education, reduce environmental concerns, and open up the doors to additional revenue streams and opportunities.

About Rise Vision:
Rise Vision, Inc. owns, develops, and operates the Rise Display Network, a web-based digital signage software system for managing digital signage content. For more information, please visit their web site, http://www.risevision.coms, and http://www.risevision.com/digitalsignageblog/.


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